全書以“以小見大”的研究視角與“知行合一”的實踐底色。作者選擇以昆曲這一“百戲之祖”為樣本，聚焦蘇州、南京、上海、香港四地的鮮活案例，讓抽象的“活化”概念變得可感、可觸，為非遺與旅游的深度融合提供了兼具學術厚度與實踐價值的 “破局方案”。

第一章 概 述·············································································· 1
第二章 概念梳理：非遺概述 ··························································· 9
2.1 非遺的概念以及聯合國教科文組織對非遺的保護 ························ 11
2.2 主要國家的非遺保護體系及分類 ·············································14
2.3 中國非遺的現狀與保護 ·························································18
2.4 表演藝術類非遺 ··································································21
2.5 相關學術研究 ·····································································25
第三章 作為非物質文化遺產的中國傳統戲曲概況 ·······························37
3.1 中國傳統戲曲的國際申遺過程 ················································40
3.2 申遺前后的命運轉變 ····························································42
3.3 中國戲曲生存環境與文旅融合 ················································45
第四章 蘇州傳統戲曲與旅游融合的實踐 ···········································47
4.1 蘇州昆曲的起源、興盛與式微 ················································50
4.2 昆曲復興之路：青春版《牡丹亭》與虎丘曲會 ···························55
4.3 園林與昆曲：文旅融合新嘗試 ················································59
4.4 蘇州專業昆曲院團及昆曲博物館 ·············································94
4.5 蘇州民營昆曲演出與旅游 ···················································· 105
4.6 昆曲與蘇州昆山及小鎮 ························································111
4.7 其他 ··············································································· 127
第五章 南京傳統戲曲與旅游融合的實踐 ········································· 131
5.1 南京：院團即景點，吸引“昆蟲”旅游者的朝圣 ······················ 133
5.2 《桃花扇》與南京旅游的結合宣傳 ········································· 140
5.3 京劇旅游對南京戲曲旅游的啟示 ··········································· 143
5.4 南京博物院里的昆曲藝術 ···················································· 145
5.5 南京：民國沉浸式旅游 ······················································· 147
5.6 紅樓夢的昆曲緣 ································································ 156
第六章 上海：國際都市的昆曲旅游 ··············································· 161
6.1 梅蘭芳訪美對文化和旅游交流的啟示 ····································· 163
6.2 上海的昆曲旅游資源 ·························································· 167
6.3 上海昆曲藝術與新媒體 ······················································· 168
6.4 劇團體制的思考 ································································ 171
6.5 “文化名片”助力城市旅游 ·················································· 172
6.6 上海昆曲的旅游嘗試 ·························································· 174
6.7 藝術類演出與旅游融合的設想 ·············································· 176
6.8 京港戲曲旅游產品的啟示 ···················································· 181
6.9 演藝場地與會獎資源 ·························································· 186
6.10 奢華酒店的合作機會 ························································ 188
第七章 表演類非遺旅游活化路徑 ·················································· 191
7.1 戲曲保護活化中發揮行政管理職能，打破文化和旅游壁壘 ·········· 194
7.2 促進旅游產業融合，推進戲曲旅游配套設施的改進 ··················· 196
7.3 喚醒市場機制的驅動力 ······················································· 199
7.4 探索并運用文旅融合的市場推銷策略 ····································· 201
7.5 旅游機構進行戲曲非遺的產品開發與推動活化的渠道 ················ 204
參考文獻···················································································· 210
后 記······················································································· 219